Kettle & Pine · store analytics
Weekly report
Mon Oct 12 – Sun Oct 18
vs previous weekvs last year
Sessions▲ +14.8%
18,420vs 16,050 last weekConversion▲ +0.20 pts
2.70%vs 2.50% last weekOrders▲ +23.9%
497vs 401 last weekRevenue▲ +28.7%
$24,353AOV $49 · vs $18,927Sessions and orders by day
SessionsOrdersTraffic sources
18,420 sessionsOrganic search6,08033%
Direct4,24023%
Email3,32018%
Social2,58014%
Referral1,2907%
Paid9105%
Top products
by revenue| Product | Units | Revenue | |
|---|---|---|---|
| 1Pour-over starter kit | 86 | $5,504 | |
| 2House blend, 1 kg | 142 | $4,544 | |
| 3Ceramic dripper | 71 | $2,698 | |
| 4Gooseneck kettle | 29 | $2,581 | |
| 5Single-origin sampler | 58 | $1,682 |
Top five: $17,009 of $24,353 (70% of revenue).
Checkout funnel
2.70% overallSessions18,420
Viewed a product11,236
61.0% of previousAdded to cart2,134
19.0% of previousStarted checkout1,045
49.0% of previousOrdered497
47.6% of previousWhat changed this week
Thursday's newsletter carried the week
"Fall brewing guide" went out at 7 am: the best day of the week with 2,890 sessions and 84 orders. Email is now 18% of traffic.
Conversion up to 2.70%
From 2.50% last week. The new starter-kit bundle page is the top seller at $5,504.
Checkout is the leakiest step
Only 47.6% of started checkouts become orders. Next test: express checkout for returning customers.
Paid stays small on purpose
Paid search is 5% of sessions after Wednesday's pause of the low-return campaign. Revenue still grew 28.7%.
Example from the MintPage showcase · fictional store, sample data · any agent can publish a page like this with one publish_page call